Make Exceptional Work

I'M READY!

5-month online program

For visual artists ready and eager to make better work

April – August 2025

This is for you if. . .

You’re struggling with motivation and finding it hard to consistently show up for your art.

Your creative vision feels bigger than your current technical abilities, leaving you frustrated.

You’ve hit a plateau in your work and can’t pinpoint what’s missing.

You’re ready to transform your work in a big way but are hesitant and uncertain about embarking on a new direction.
You put countless hours into your art, but the lack of response and recognition is deeply disheartening.

What you'll get. . .

Sharper observational skills to see your work and the world more clearly.

A deeper connection with your medium, working with greater sensitivity.

Clarity on your biggest creative block and blind spot.

A guided self-critique process to break through obstacles.

A precision practice framework to elevate a key skill, usable again and again.

A method to analyse artistic benchmarks and push your practice further.

A personalized 6-month blueprint for your practice.

A stronger, more defined artistic voice.

Confidence and momentum to consistently create stronger work.
And much more.

Who is this for. . .

This course is for visual artists working in any medium at any stage in their career. It is designed for visual artists working in any medium, whether you’re an emerging or highly experienced artist.

This course is for visual artists committed to improving their work and willing to step outside their comfort zones. It's for those eager to experiment, try new approaches, and embrace challenges – fun challenges, we promise!

Course features. . .

6 monthly group sessions (descriptions below).

Focused monthly assignments.

Curated monthly resources and readings to expand your thinking

A weekly tailored writing prompt sent each Friday

30-minute one-on-one session with Amy, scheduled July-August, to summarise your progress and set your next steps.

Access to a private online community

All recordings available for viewing

Access to the course until the end of 2025.
Structure and accountability – essential for success

How this will unfold. . .

4 April 2025 – 22 August 2025

MODULE 1

New Ways of Seeing

AEDT 8 am-9.30 am Friday 4 April

Expand your perception through drawing, collage, and photography, unlocking deeper engagement with your subject matter.

Develop a heightened awareness of your work and the world around you.
Experiment across mediums to sharpen your ability to ‘see.’
Establish a daily practice to strengthen observation and focus.
Translate newfound sensitivity into your work.

MODULE 2

From Blindspot to Breakthrough

AEST 8 am-9.30 am Friday 2 May

Transform hidden weaknesses into strengths through structured self-critique.

Pinpoint blind spots and untapped potential in your practice.
Use self-critique as a tool for clarity and growth.
Refine overlooked elements to unlock new possibilities.
Focus on one breakthrough area that will propel your work forward.

MODULE 3

Precision Practice

8 am-9.30 am Friday 30 May

Level up your work with intentional, structured practice designed for real impact.

Set clear, purposeful practice parameters to guide your progress.
Use creative constraints to enhance focus and foster creativity.
Identify key strategies to refine and advance your work.
Design a repeatable framework for sustained artistic growth.

MODULE 4

Your Benchmark, Your Standard

8 am-9.30 am Friday 27 June

Study a benchmark artist to analyse, adapt, and challenge elements that can elevate your own practice.

Break down their style, techniques, and artistic choices.
Explore the historical and conceptual influences behind their work.
Reflect on their philosophies and what makes their work resonate.
Integrate or challenge aspects of their approach to strengthen your own.

MODULE 5

From Good to Exceptional

8 am-9.30 am Friday 25 July

Push beyond ‘good’ - refine your craft, take risks, and create with greater depth.

Develop a distinctive artistic voice and direction.
Step outside your comfort zone to explore bold, creative choices.
Elevate every detail in your work for greater impact.
Keep your practice fresh, engaging, and continually evolving.

MODULE 6

The Daring Artist

8 am-9.30 am Friday 22 August

Embrace boldness, curiosity, and the mindset shifts needed to sustain an exceptional practice.

Cultivate curiosity and challenge yourself with bigger questions.
Shift your mindset to embrace courage, vulnerability, and persistence.
Reflect on your progress and key breakthroughs.
Create a personalized roadmap for your next steps.

PRESENTED BY

Amy Kennedy

Amy Kennedy is an Australian ceramic artist and artist mentor dedicated to helping visual artists create exceptional work. With a deep understanding of materials, process, and transformation, Amy’s own artistic practice explores energy, force, and landscape through her innovative approach to ceramics.

Her career spans international artist residencies in the Netherlands, the U.S., Iceland, and Japan, along with major awards and acquisitions, including the National Gallery of Victoria and the Art Gallery of South Australia.

As the creator of Evolve and Fresh Eyes, Amy has worked with artists worldwide to refine their artistic vision, push creative boundaries, and develop work that is seen and valued. Now, for the first time, she is offering Make Exceptional Work, a 5-month live online course designed to challenge and elevate your artistic practice.

Join Amy to take your work from good to exceptional—because exceptional work doesn’t happen by accident.

Testimonials from artists who have worked with Amy

‘Amy teased me what is important and helped me gain clarity and trust in my voice to make the work I want to make.’

- Karin

‘Insightful, attentive, helpful, empowering. This has changed the way I work, the way I see my work and my confidence.’

- Minna

‘Your rigorous approach encouraged me to see beyond where I currently stood and reach for a place I had only dreamed about - now it is a reality.’

- Jean

‘We looked closely at my art practice and reintroduced experimentation into it, which reignited my interest and reconnected me to my creativity. I found a more authentic direction for my art, which has developed its own momentum.’

- Julie

‘My work didn’t really feel like it spoke to me like it was unique. Through working with Amy, my work has gradually developed to the point where I now have a very unique style that really resonates with who I am. I can see lots of avenues to continue to develop this work which is incredibly exciting.’

- Robyn

‘Your sensitive awareness through your care in listening, the insights through your mentorship and the processes you teach have enabled a supportive space that has helped me discover the things that have been blocking me. I am overcoming hurdles and now have the tools to move forward in my practice. It has given me a feeling of possibility and freedom in my painting which I feel excited by.’

- Sarah

Exclusive Bonus for a Limited Time

All artists who join by 11:59 pm Tuesday, 1 April will receive a personal artist statement review from Amy. Share your artist statement and context, and she’ll provide you with five key areas for improvement for greater impact.

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DOORS CLOSE 1 APRIL 11:59 PM AEDT